Established at 31 rue du Rhône since 1960, Van Cleef & Arpels reveals the new setting of its historic boutique after a year of renovation. Along with Van Cleef & Arpels' second Geneva address at 10 rue Robert-Céard , the two boutiques form the "Salons de Genève", dedicated to Haute Joaillerie and iconic collections. Between the first renovation in 1974, the creation of the "La Boutique" store in 1977, the presentation in Geneva of the heritage collection in 1987 and the retrospective exhibition "Van Cleef & Arpels à Genève, 50 ans d'histoires" in 2013, the rue du Rhône boutique has lived to the rhythm of the Maison's innovations.  

The boutique opens on the first-floor entrance that leads to a large double-height wooden bookcase. Archives dating back to the boutique's origins nestle among precious volumes related to the jewelry arts. A curved staircase lined with antique mirrors leads to the second floor. On this level, guest naturally dip their gaze below to admire the library, before stopping to appreciate a green and gold toned mural. This artwork suggests a window opening onto the high Alpine peaks in the distance.  

The various salons on the second floor are separated by dividing folding screens. The first door opens onto the Salon 1906, a space dedicated to the House's traveling heritage exhibitions, an exclusivity that only a few Van Cleef & Arpels boutiques in the world are privileged to host.  

The visit continues with the Salon poétique in its powdery hues. The silk mural decor here is reminiscent of nature, the Maison's emblematic source of inspiration.  

Finally, a more intimate space offers to visitors a special moment to discover the collections. These different areas express the full range of the Van Cleef & Arpels universe. Palettes of beige and vegetal shades illuminate these atmospheres, punctuated by wood and glass, inviting to contemplate the creations of Haute Joaillerie, Joaillerie and Horlogerie.  

The boutique at 31 rue du Rhône reopens its doors for a unique jewellery experience, celebrating over 60 years of presence in Geneva.